We can also take the research entirely online by having our participants document their lives with their phones and through online, open-ended interviewing. We approach every step of the way inductively and attend to culture and context in our analysis, just like we do in our in-person work. This dedication to the core tenets of ethnography helps bring depth to our online, qualitative research, resulting in stronger, richer insights for your team.
Ethnography
You must be logged in to post a comment.