Ethnography

Online research

We can also take the research entirely online by having our participants document their lives with their phones and through online, open-ended interviewing. We approach every step of the way inductively and attend to culture and context in our analysis, just like we do in our in-person work. This dedication to the core tenets of ethnography helps bring depth to our online, qualitative research, resulting in stronger, richer insights for your team.

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