Monthly Archives: September 2010

How long need it take?

Q: Stacey wonders, “Please understand that this is not meant in a negative way but I was pondering your use of the word ‘ethnographic’ in describing your research projects. I, also schooled in anthropology, was under the impression that the … Continue reading →

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Am I doing ethnography?

Q: Marachit wonders, “I have been doing something very similar to what you do although I have no idea if I can even claim it as ethnography. I do think it comes close, in a way. Been doing it for … Continue reading →

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Is there one recipe for ethnography?

Q: Maria wonders, “Does ethnographic research have any one ‘recipe’ for ethnographic research design? I am focusing on the research design, not the methodological approach to the research. Can you help?” A: Hi Maria, I don’t think there is any … Continue reading →

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Qualitative vs. quantitative

Q: Jim asks, “Am I correct in saying that the primary difference in purpose between qualitative research and quantitative research is the focus on understanding one individual (or small group) in depth as a key source of knowledge, versus understanding … Continue reading →

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Melinda’s Luscious Spinach and Rice

1 package (10 ounces) frozen chopped spinach 3 cups cooked wild rice 1-1/2 cups cooked white rice 1/2 cup toasted slivered almonds 1/4 cup sliced green onions 4 slices soy bacon, crisply cooked and crumbled Soy Sauce Dressing (below) Rinse … Continue reading →

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Kazuyo’s Succulent Swordfish Sardinia Style with Mint and Saffron

1/3 cup extra virgin olive oil 2 tablespoons finely chopped garlic 35 fresh mint leaves 1 cup dry white wine A large pinch saffron 1 cup peeled, fresh ripe tomatoes (chopped) Salt Chopped fresh chili pepper 2 lbs swordfish steaks … Continue reading →

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Shalonda’s Slam Dunk Crab and Spinach Stuffed Mushrooms

An easy to make definite crowd-pleaser. 24 large fresh mushrooms, 1.5-2 inches in diameter 1/2 cup sliced green onions 1 large garlic clove, minced 1/2 cup margarine or butter 2/3 cup fine dry seasoned bread crumbs 2 cups shredded Colby … Continue reading →

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On a shopping website

Q: Kristi asks, “How would you apply the principles of ethnography to a small startup company, that is web-based. You have an audience, but no clients as of yet. My website is an eclectic shopping site for women.” A: Hi … Continue reading →

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On store redesign

Q: Stacey asks Melinda, “Are there any particular techniques that you suggest for ethnographies to assist with store redesign?” A: Hi Stacey, Thanks for your question. I would suggest doing a combination of unobtrusive observation/mapping AND participant observation and interviewing … Continue reading →

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On television

Q: Jon wonders, “What kinds of questions must one ask when one takes an anthropological/ethnographic perspective to study the media? What methods would I use and what questions would I ask if I was doing an ethnographic study on television?” … Continue reading →

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