Q: Kristi asks, “How would you apply the principles of ethnography to a small startup company, that is web-based. You have an audience, but no clients as of yet. My website is an eclectic shopping site for women.” A: Hi … Continue reading →

Q: Stacey asks Melinda, “Are there any particular techniques that you suggest for ethnographies to assist with store redesign?” A: Hi Stacey, Thanks for your question. I would suggest doing a combination of unobtrusive observation/mapping AND participant observation and interviewing … Continue reading →

Q: Jon wonders, “What kinds of questions must one ask when one takes an anthropological/ethnographic perspective to study the media? What methods would I use and what questions would I ask if I was doing an ethnographic study on television?” … Continue reading →

Q: Loretta asks Melinda, “I wanted to know on how to go about my research topic on syncretic practices among Catholics in Goa?” A: Hi Loretta, Thanks for the question. I don’t know much about this topic, but when doing … Continue reading →

Q: Erica asks, “You recently spoke to my Principles of Advertising class at KU and now we are doing our own basic ethnography study. My group wants to observe 18-24 year olds in the bar scene, but we don’t know … Continue reading →

Q: Elizabeth wonders, “I am a graduate student and am doing an ethnography about careers in nursing. Are there any books you can recommend? Right off the bat, can you identify any cultural themes in nursing?” A: Hi Elizabeth, A … Continue reading →