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Inductive Insights,
Powered by Ethnography

We help organizations design smarter products and services by stepping into people’s lives and seeing the world through their eyes.

In-home interview

What we mean by “ethnography”

Ethnography is immersive research. Instead of surveys or labs, we join people where life happens, in their homes, offices, hospitals, gyms, grocery aisles—watching, listening, and asking questions in context.

Why it works

  • Real-world context – We observe routines, work-arounds, and emotions that never surface in focus groups or surveys.
  • Depth & intimacy – Spending time with people in the context of their real lives helps to reveal the cultural meaning behind every choice.
  • Actionable stories – Rich, first-hand narratives turn into clear opportunities for innovation and growth.

What you get

  • Memorable insights your team can rally around.
  • Strategic direction for new products, services, or experiences.
  • Confident decisions grounded in real life and an understanding of social and cultural patterns.
Let’s Talk
Researcher in the field
“Your ethnographic research didn’t just show us what customers do—it revealed why they do it. Thanks to those insights, the products we created earned purchase-interest scores two to three times above our action standards—some of the highest in our company’s history. Your findings guided every decision, from product features and pricing to shelf placement and messaging across packaging, catalogs, and ads.”

— Marketing Director, office & industrial solutions provider